HAHANA 2021
Supported by Te Māngai Paho., Hahana was Blackout Media's first ever funded project which launched the company in 2015. This series has been an online hit with it now being in its sixth season and because of its success, it was turned into a television series for Māori television. Our objective - To normalise te reo Māori.
Over the seasons we have accumulated over 35 million views with our most recent series (HQ 2021) reaching 10 million views at the halfway mark. We have consistently increased our following and views/engagement every year. This season we had to deal with lockdowns, traffic light systems and setbacks, but we pushed through and created a series we're very proud of. We also delved into still imagery and graphics for Instagram. Some examples are below.
We knew that to keep our rangatahi audience, we needed to utilise tiktok which we did in 2020 with 160k followers and 3 million plus likes. Hahana encapsulates so many things. It's a show for Rangatahi by Rangatahi.
building our influence
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2015
Webseries One.
370k views
10 webisodes
15-21 largest demographic.
2016
Webseries Two
Webfest finalist
1.3 million views
20 webisodes
2017
Webseries Three
First Pae Rangatahi livestream kapa haka
2.7 million views
2018
Hahana turns into a TV show.
Rated Top 10 even on repeat a year after first screening.
2019
Webseries Four
30 webisodes
Viral content
Ratana Livestream
5+ million views
2020
Hahana HQ 1 series
100 webisodes
20 x 1-2 hour livestreams
Gained over 150k new followers on Hahana platforms
Hit 16 million views
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